Cell: +1 917-445-6149 \\ Email: bryanadlerc@gmail.com \\ URL: www.bryanadlerc.com
PROFILE
Bryan is an experienced creative lead with over a decade of shaping insight-led campaigns, guiding diverse teams, and translating complex ideas into clear, compelling work. Passionate about ideas that drive both cultural resonance and business results, he leads projects from strategy to execution, delivering meaningful impact across brands, platforms, and experiences.
WORK
ANKER INNOVATIONS || Creative Director/Creative COE
(10/2024 - Present)
Acted as an in-house Creative Director, specializing in North American and European regions to drive brand relevance and resonance.
Led multiple workstreams to develop localized content without compromising brand integrity.
Collaborated and strategized with multiple department levels to craft holistic creative solutions.
With a deep understanding of global brand strategy, I bridged localization and brand consistency by leading creative ideation, shaping the brand narrative, and ensuring creative excellence across regional campaigns. Additionally, I mentor and empower internal teams to elevate their creative output, leveraging insights from Western markets to optimize audience engagement.
PUBLICIS SAPIENT || Associate Creative Director
(5/2022 - 10/2024)
Clients: Huawei | HONOR | Genesis Motor | Toshiba
Expanded brand presence and engagement across social platforms through compelling content strategies.
Led integrated OOH and social media campaigns, balancing creativity with business impact.
Co-managed an 8-person creative team, fostering a high-performance culture and creative excellence.
I played a pivotal role in shaping digital and social communication for major global brands. Managing a team of creatives, I focused on elevating storytelling, audience engagement, and data-driven content development. My work spanned from high-profile digital activations to dynamic OOO campaigns, driving measurable brand growth.
ACCENTURE SONG || Content Team Lead
(10/2019 - 4/2022)
Clients: Nike+ | AIA | Disneyland | Hong Kong International Airport
Developed transformational communication ideas in multiple mediums to drive businesses toward digitalization.
Led regional content design and strategy for up to 18 markets in APAC, ensuring usability, accessibility, and innovation.
Delivered high-impact digital experiences, from video content development to micro-interactions and web UX improvements.
I was responsible for shaping the creative direction and execution of digital-first initiatives across multiple industries. I worked closely with UX teams to ensure content usability and accessibility across markets while crafting engaging campaigns that pushed the boundaries of brand communication.
ISOBAR || Senior Creative English Copywriter
(5/2016 - 3/2019)
Clients: Marriott International | Constantin Vacheron | Disneyland
Developed award-winning creative campaigns across travel, hospitality, and luxury brands.
Developed multi-phase content strategies and user-centric experiences across social, digital, and OOH.
Part of the winning team for the 2018 Markies Award and Campaign Digital Agency Network of the Year.
I specialized in crafting strategic content solutions that blended creativity with digital innovation. I developed 360° campaigns that span traditional and digital platforms, ensuring every touchpoint delivered cohesive brand messaging.
TULA ltd. || Creative English Copywriter
(3/2015 - 3/2016)
Clients: Estee Lauder | Clinique | Standard Charter | Citi Bank
Crafted compelling storytelling for TV, print, outdoor, and digital ads.
Worked closely with design teams to ensure a seamless brand voice and visual consistency.
Focused on demystifying and revitalizing beauty communication for Estée Lauder.
I played a key role in developing campaigns for the beauty and finance industries, helping brands refine their tone and messaging for diverse audiences. My work involved translating complex product narratives into engaging consumer stories, making them more accessible and impactful.
BBDO || English Copywriter/Translator, Creative Consultant
(11/2014 - 12/2015)
Clients: Visa | Metlife
Developed social media angles and bilingual copy to engage audiences across digital platforms.
Bridged language gaps between Account Servicing and Creative teams, ensuring seamless campaign execution.
I worked in a fast-paced, high-impact environment, where I honed my skills in concept development, copywriting, and brand localization. My role required deep collaboration with cross-functional teams, ensuring that creative executions aligned with both regional and global brand expectations.
SKILLSET
Creative direction
Concept development
Campaign ideation
Creative team leadership
Brand storytelling
Scriptwriting
Stakeholder management
Leading brainstorms & workshops
A/B testing & iterative refinement
TOOLS
Adobe Creative Suite
Figma
Insights Finder
Google Trends
Google Workspace
YouTube Analytics
Slack