+1 917-445-6149 \\ bryanadlerc@gmail.com \\ www.bryanadlerc.com
PROFILE
Bryan is an experienced creative lead with over a decade of shaping insight-led campaigns, guiding diverse teams, and translating complex ideas into award-winning campaigns. Passionate about ideas that drive both cultural resonance and business results, he leads projects from strategy to execution, delivering meaningful impact across brands, platforms, and experiences.
WORK
ANKER INNOVATIONS || Creative Director/Creative COE
(10/2024 - 12/2025)
Served as an in-house Creative Director for North America and Europe, helping adapt global brand and product campaigns for Western markets.
Led creative ideation, campaign localization, and brand storytelling across consumer tech, smart home, and AI-powered product launches.
Worked closely with regional marketing, product, brand, and design teams to keep campaigns consistent globally while making them feel relevant locally.
Mentored internal creative teams and helped raise the quality of regional creative output through sharper concepts, clearer messaging, and stronger market context.
Used insights from North American and European audiences to shape more culturally relevant creative across campaigns, product messaging, and brand communications.
PUBLICIS SAPIENT || Associate Creative Director
(5/2022 - 10/2024)
ACCOUNTS: Huawei | HONOR | Genesis Motor | Toshiba
Led creative work across digital, social, OOH, and integrated campaigns for major global technology and automotive brands.
Helped shape social and digital communications, from campaign ideas and content strategies to scripts, copy, and platform-specific executions.
Co-managed an 8-person creative team, guiding writers, art directors, and designers from concept development through final delivery.
Presented creative work to clients and internal stakeholders, translating strategic goals into clear, compelling creative ideas.
Developed campaigns and activations that balanced brand storytelling, audience relevance, and business objectives.
ACCENTURE SONG || Content Team Lead
(10/2019 - 4/2022)
ACCOUNTS: Nike+ | AIA | Disneyland | Hong Kong International Airport
Led content strategy and creative development for digital-first experiences across up to 18 APAC markets.
Facilitated creative workshops with clients, strategists, designers, and business stakeholders to turn business challenges into clearer creative opportunities.
Partnered closely with UX and design teams to improve content usability, accessibility, navigation, microcopy, and overall digital experience.
Developed campaign concepts, video content, UX copy, and web content for brands across sport, insurance, entertainment, and travel.
Helped regional teams create content that was consistent, useful, and easy to adapt across different markets and customer needs.
ISOBAR || Senior Creative English Copywriter
(5/2016 - 3/2019)
ACCOUNTS: Marriott International | Constantin Vacheron | Disneyland
Developed creative campaigns across travel, hospitality, entertainment, and luxury brands.
Wrote and shaped work across social, digital, OOH, and integrated campaign touchpoints.
Helped build multi-phase content strategies and user-focused digital experiences across campaign ecosystems.
Contributed to award-winning agency work, including the 2018 MARKies Awards and Campaign Digital Agency Network of the Year recognition.
Created copy and campaign ideas that helped brands stay consistent across platforms while adapting to different audience moments.
TULA ltd. || Creative English Copywriter
(3/2015 - 3/2016)
ACCOUNTS: Estee Lauder | Clinique | Standard Charter | Citi Bank
Wrote copy for TV, print, outdoor, digital, and social campaigns across beauty and financial services.
Worked closely with designers and account teams to keep brand voice, messaging, and visual direction aligned.
Helped simplify beauty and skincare messaging for Estée Lauder, making product stories clearer, more modern, and easier for consumers to connect with.
Translated complex product and service messages into more accessible consumer-facing ideas.
Supported campaigns that required both polished brand storytelling and clear, practical communication.
BBDO || English Copywriter/Translator, Creative Consultant
(11/2014 - 12/2015)
ACCOUNTS: Visa | Metlife
Developed bilingual copy, social media angles, and campaign messaging for regional brand communications.
Supported concept development and copywriting across digital, social, and campaign materials.
Helped bridge communication between account and creative teams, making sure ideas were clear across languages, markets, and client expectations.
Adapted global and regional campaign messaging into English-language copy that felt natural, accurate, and brand-appropriate.
SKILLSET
Global Campaign Development
Integrated Marketing
Creative Empowerment
Brand Storytelling
Scriptwriting
Stakeholder Management
Leading Brainstorms & Workshops
A/B Testing & Iterative Refinement
TOOLS
Adobe Creative Suite
Figma
Insights Finder
Google Trends
Google Workspace
YouTube Analytics
Slack