HONOR Global Social
social content | video production
It’s a brave new world for Huawei’s new sister brand. The objective was to establish HONOR as the youngest, hippest, and smartest smartphone for trendsetters and tastemakers alike. From daily polls, social games, photography contests, optical illusions, to energy drinks, we’ve done it all.
AD: Chloe Lam, Jennifer Chua, Jacky Yick CW: Bryan Adler Chen ECD: Nicoletta Stefanidou
Background
Founded in 2013, HONOR was relatively new to the budget smartphone industry. With only around 3 models available at the time, all known for their visually distinctive “hue-shifting glass backs”, they wanted to make a splash by distinguishing themselves as THE smartphone for the smart generation.
Target Audience
Tech-savvy, aesthetically-driven 20 to 30-year olds with a passion for fashion, gaming and gadgets.
Objective
Establish HONOR as a trendsetter for all things tech, fashion, and gaming.
Create deliverables that adhere to the brand’s “For The Brave” motto.
Generate conversation and cultivate a community of fans that are eager to generate UGCs.
