Marriott Destination Marketing

When you travel with Marriott Bonvoy, you know you’ll be going further. We created a digital campaign and website to promote Marriott Bonvoy’s portfolio and new openings across SPG and Marriott in APAC. The objective was to generate data-led insights and data-driven content to inspire travel, drive preference, and spark conversations amongst all walks of travelers.

AD: Kin Fu CW: Bryan Adler Chen ECD: Nicoletta Stefanidou

Background

With over 6,000 properties in 122 countries and over 130 new resorts across the region, Marriott International is the largest group in the world. Each property offers a unique range of services and experiences catering to the a wide verity of travelers, including solo travelers, couples, friends and families. Marriott International provides guests with more ways than ever to experience the best of Asia Pacific’s amazing destinations.

Target Audience

Next-Gen travelers that seek memorable experiences and unforgettable moments (Couple Getaways, Family Vacations, Friends Gatherings)

Objectives

- To promote their portfolio, including new hotel openings across SPG and Marriott in APAC

- Grow the Leisure Travel Segment: Drive retail revenue through direct booking channel to sustain growth

- Shift Perceptions: Beyond business purposes, members, guests and potential guests know we have lots of great hotels across amazing destinations around Asia Pacific

- Using distinctive destinations and resorts, leveraging new openings to attract next-gen experience seekers